About Us
About La Placa Development
La Placa Development is a second-generation, family-owned real estate development and custom home building firm based in Newport Beach, California. For over 40 years, we've built some of the finest homes in Southern California — and we put our family name behind every single one.
Our work is personal. It's also a privilege. That's why we don't just build homes — we build trust, value, and legacies that endure. As part of The La Placa Group, our vertically integrated approach means we handle everything from property acquisition to custom construction to listing and selling completed homes — all under one roof.
Our Story
In 1973, Gaetano La Placa immigrated from Italy to the United States with nothing but a strong work ethic and a passion for building. In the early years, he swept floors, painted, and assisted on construction sites across Southern California. Over time, Gaetano acquired expert skills and knowledge as a craftsman, designer, and project manager.
In 1985, Gaetano founded La Placa Development and transformed his expertise into a full-service construction firm based in Monrovia, California. The company quickly earned a reputation for integrity, knowledge, and high-quality custom builds.
We incorporated in 1999, and in 2014, we followed our demand and moved operations to Orange County — where we've continued to grow as one of the region's most respected luxury custom home builders and real estate developers.
A Family Legacy
Today, La Placa Development is still hands-on and family-run. Gaetano remains active in every project, assisted by his sons Giovanni and Francis. His wife Sheri manages internal operations, supported by a dedicated full-time staff.
In 2024, the family expanded its vision by forming The La Placa Group — uniting La Placa Development with La Placa Group's investment and brokerage divisions and First Choice Home Sale to offer a fully integrated real estate experience.
Our Values
We selectively work with a small number of clients to ensure the La Placa standard is never compromised. That standard encompasses thousands of seen and unseen details that only come with a tenure of over 40 years:
- Uncompromised Integrity — We put our family name on every project and treat your home as if it were our own.
- Time-Tested Craftsmanship — Within four decades of building luxury homes, we've honed our construction methods to deliver only the best.
- Client-Centered Approach — We protect and advocate for our homeowners through every phase of the build process.
- Budget Transparency — We've perfected our foresight to avoid overtures on time and budget, keeping you informed every step of the way.
Meet Our Team
Gaetano La Placa — Partner, President & Superintendent
As the founder and president, Gaetano truly built La Placa Development from the ground up. His expertise, attention to detail, pursuit of perfection, and advocacy for clients serve as the foundation of the company. After more than 40 years, he remains in the field on every project.
Giovanni La Placa — Partner & Operations
Giovanni grew up learning the business alongside his father. He oversees day-to-day operations and project coordination, ensuring every build meets the La Placa standard from start to finish.
Francis La Placa — Partner & Field Operations
Francis brings hands-on construction expertise to every project. Working alongside Gaetano in the field, he ensures quality control and craftsmanship are maintained at every stage.
Sheri La Placa — Internal Operations
Sheri manages the business side of La Placa Development, from client relations to scheduling and administration, keeping the operation running smoothly behind the scenes.
Based in Orange County
Our office is located at 567 San Nicolas Dr, Suite 175, Newport Beach, CA 92660 — in the heart of Orange County. We proudly serve Newport Beach, Irvine, Laguna Beach, Huntington Beach, Dana Point, San Clemente, Fullerton, Arcadia, Pasadena, and communities throughout Southern California.
Ready to start your project? Contact us today or call us at (949) 688-6898.
Ready to Build Something Extraordinary?
From custom homes to full-scale developments — let's bring your vision to life.